Recently, Lata Jha, a film journalist, released her first book, titled “Bollywood, Box Office and Beyond.” Jha chronicles the hardships and inner workings of India’s entertainment industry in her book.
Bollywood is one of the biggest entertainment worlds on the planet, and Indian movies are watched and cherished by watchers worldover. So how has it changed over the most recent 100 years? What are the mechanical headways found in film making today? How has the substance changed and what does it reflect about our general public? Writer Lata Jha examination a portion of these inquiries and the matter of movies in her profoundly explored debut book ‘Bollywood, Film industry and Then some’. The book is separated into four sections how movies are funded, the making system, how they are displayed, and the way in which they bring in cash. It likewise investigates the post-pandemic circumstance in the Indian entertainment world, the developing fame of OTT stages and how it has gotten a change the substance today.
‘Bollywood, Film industry and Past’ is an enlightening perused for Bollywood sweethearts, yet additionally for hopeful makers and movie producers. This is an ideal and charming book about Bollywood and the matter of film.
How critics view the book
Veteran actor Shabana Azmi says, “Lata Jha’s chronicle of the fast-changing dynamics of Indian cinema is not only timely, it is also informative and engrossing.”
Director Sanjay Leela Bhansali says, “Having known Lata Jha as an avid film buff since her childhood, I am not surprised by her insightful, incisive book on the economics of our film industry. Her debut book fills that serious void in serious writing on cinema, especially on the trade dynamics in our country that needs to be filled. This book is most welcome.”
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About the Author
For the past seven years, Lata Jha has worked as a media and entertainment correspondent for mint, a business daily that is a part of the Hindustan Times network. Her work examines the business and regulatory aspects of the Indian cinema, television, video, and audio streaming industries. She graduated with a bachelor’s degree from Delhi University’s Lady Shri Ram College for Women and a master’s degree from the Columbia School of Journalism in New York. Her first book is titled Bollywood, Box Office and Beyond: The Evolving Business of Indian Cinema.