Title: A Stitch in Time: The Biba Story
Author: Meena Bindra
Pages: 216
Publisher: Rupa Publications India
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A Stitch in Time: A Tale of Perseverance, Passion, and Fashion
In A Stitch in Time, Meena Bindra recounts her remarkable journey from a modest childhood in Delhi to establishing herself as a force in India’s fashion industry. Born into a business family, Bindra’s early exposure to entrepreneurship laid the foundation for her future ventures. Her story is not just one of business, but also of resilience, as she navigates the challenges of being a naval wife and forging her own path in a time when female entrepreneurs were a rare sight. Bindra’s story is an inspiring testament to how grit and perseverance can defy societal expectations and create lasting change.
What sets this book apart is its candid portrayal of the fashion industry’s evolution in India, from its humble beginnings to the booming market it is today. Bindra’s insights into the highs and lows of building a brand from scratch in a country where women were often discouraged from entering the business world are truly captivating. Through her eyes, readers get a front-row seat to the transformation of India’s fashion scene, which mirrors her personal growth as both an entrepreneur and a woman. The narrative is not only about personal triumph but also about the changing tides of a thriving industry.
As the book progresses, it touches on Bindra’s critical role in shaping the organized retail sector in India, illustrating her ability to recognize emerging trends and adapt to the ever-changing landscape. The ups and downs of the fashion world, coupled with Bindra’s strategic vision and determination, make for a compelling read. A Stitch in Time is a powerful story of a woman who managed to carve a niche for herself, despite the odds, and in the process, contributed to the larger story of India’s fashion and retail revolution.